Creative & MarketingSalary Data and Hiring Trends

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How much should I earn — or pay?

The Creative Group 2021 Salary Guide has all the in-depth salary data you need to help you make the best hiring and career decisions in a labor market changed by the global pandemic and economic downturn. With figures for nearly 90 positions, the guide is your source for marketing salaries, design salaries and pay ranges for many other creative roles, plus insights into the latest hiring trends.

What's the job worth?

Get starting salary ranges in percentiles so you can see how factors such as experience, skill set and market demand in different cities affect compensation.

What does it take to land top talent?

Skilled candidates can be hard to recruit, even today. Our guide gives you the salary and benefits information you need to act fast when hiring.

What’s impacting hiring and compensation?

Some skills are more in-demand than others — and can come with a steeper salary. Learn the latest hiring and compensation trends and how adapting to them can help you hire top candidates or land a new job.

Hiring or searching for jobs in other fields?

Download our other Salary Guides for more starting salary ranges and insight into recruitment trends.

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Hot creative and marketing jobs

As the demand for online retail and other digital offerings increases, companies must ensure they can deliver quality experiences and marketing campaigns that meet their customers’ expectations.

Some of the most in-demand roles are:

  • Content strategist
  • Communications specialist
  • Copywriter
  • Digital strategist
  • E-commerce marketing manager
  • Front-end web developer
  • Graphic designer
  • Instructional designer
  • Marketing automation specialist
  • Search engine optimization (SEO) specialist
  • Search engine marketing (SEM) specialist
  • User experience/user interface (UX/UI) designer
  • UX researcher
  • Video producer

Check the Salary Calculator for starting salary ranges for these positions and download the guide to learn about other emerging roles.

In-demand skills

Creative and marketing professionals with the most sought-after skills often command higher starting salaries in today’s hiring market. These are the skills that employers have the hardest time finding:

Employers are seeking professionals with these in-demand skills and expertise:

  • Marketing automation and demand generation
  • Customer relationship management
  • SEO and SEM
  • UX and UI design
  • Web design and development
  • Artificial intelligence (AI) and machine learning

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